As technology continues to advance, marketers need to find new ways to reach their target audience. As we have discussed in past blog posts one of the most effective and popular strategies is creating video content. Video content can be used to tell a story and connect with viewers on a more personal level than traditional marketing tactics like print ads or radio commercials. But how do you make sure that your video content is engaging and relevant? Read on to gain a few tips on how to stay relevant through your video content:

Today, more than ever, people are hearing that videos are becoming the standard for engaging with your ideal clients. You may currently have a photo at the top of your website and you’re struggling with making the change. We’re here to help. We want to empower you to confidently make the switch to video in an effective way that will connect to your ideal clients the minute they land on your page. How long should a banner video be? What do you do at the end of the video? Never fear, because, we’ve got you covered! Let’s talk about website banner videos for your website.

Video footage is an invaluable tool when it comes to showcasing your brand effectively online. Whether it’s featuring products through creative placements or capturing client experiences, incorporating videos into your brand and marketing strategies can make all the difference when trying to stand out from competitors. Make sure that whatever videos you produce aligns with the vibe of who you are as a business so that viewers get an accurate representation of what they can expect from working with you!

Having video above the fold is one of the best ways to grab people attention and showcase your brand, letting your audience know exactly what service or product you offer. According to research from Wistia, viewers spend 2X more time watching video than they do reading text-based content! If you show what you do with video right away on your website, That means more engagement for you and more chances for conversions, because people will see what you want them to know in a few seconds.

Winter photography comes with its own unique challenges. One of the biggest is cold weather battery life. Cold weather can significantly reduce a camera battery’s lifespan by as much as 20% and even more if you’re shooting video. As a photographer, you will want to make sure you have enough extra batteries on hand to get through your shoot without running out of juice in the cold. You’ll also want to take extra steps we have listed below, to prevent other issues from happening to your camera and gear. Some of our favorite shoots have been winter sessions, so we’ve had our fair share of trial and error when shooting outdoors in the cold. Here are some tips to keep your camera batteries lasting longer when shooting in the winter cold temperatures.

We are loyal to different brands because of the story they told us about ourselves. We all love a good story! If you ask me what ads have stuck with me over the years, I can name them without hesitation. They were the ones that told a good story. A good story helps you reach your ideal clients in a way that creates brand loyalty.