If you’re looking to take your commercial branding video up a notch, drone footage is the way to do it. First-person view (FPV) drone footage is becoming increasingly popular in marketing and advertising, and for good reason—it provides a unique perspective that can draw viewers in and give them an exciting look at your product or service. Let’s explore why FPV drone footage is the perfect addition to any commercial branding video.

“To live a creative life, we must lose our fear of being wrong.” -Joseph Chilton Pearce. This quote has been part of my creative mantra for years. I'm sure it's something that many of us artists can relate to. We get so caught up in trying to do things right, that we don't allow ourselves the opportunity to make mistakes, take risks, or even just to be wrong. It took me a long time to start learning this hard lesson, but I'm here to tell you that once you start taking those leaps and giving yourself permission to be wrong, the creative possibilities and opportunities open up in ways that you never imagined. Being wrong no longer holds you back, but helps you grow.

When I wanted to learn how to fly drones, things weren’t so easy at first—I had to start from ground zero with no background knowledge on drones or the world of aerial videography. All I knew was that I wanted to make something great, but I wasn’t sure where to start. Through trial and error, however, I eventually figured out a way to reach my goal. And what I discovered is applicable to any endeavor or journey you may be taking in life.

Getting outdoors can save lives. Seriously. We live in a world that is constantly going, and buzzing with activity. Recent studies have shown that people are more stressed, more anxious, and have more mental health issues than ever before. Chronic stress is a silent killer, it leads to high blood pressure, high cholesterol, heart disease, and a verity of mental health issues. But the one thing we can sometimes forget is that the great outdoors is always waiting for us! We all need to get out of our offices, the house, and into the natural world around us, because it can do wonders for our mental health, our creativity, and even our overall well-being. Let’s take a look at why getting outside saves lives.

When it comes to shooting photos and videos, timing is everything. Depending on the look and feel you are going for, certain times of day can create vastly different results. For example, if you’re looking for a warm, golden glow, the “golden hour” may be your best bet. On the other hand, if you need a crisp midday shot with lots of contrast and shadows, then the middle of the day is your optimal time. Here’s a closer look at how time affects photo and video shoots.

When we started Gregg Media, Amy and I wanted to inspire others to get outdoors more and we’ve been using inspiration as one of our main connecting pieces in our content marketing. As a business leader, you know the importance of content marketing for your brand. You understand that it can help to build relationships with customers and increase visibility. But by using inspirational content, you can create a much deeper connection with your customers. Let’s explore the power of inspirational content and how it can benefit your business.

If you are looking to create a great video, the key to success is proper preproduction planning. Before any cameras roll, you need to have an idea of what the story is that you are telling and who will be involved in telling it. You also need to know where the video will be filmed and what props you’ll need in order to make sure everything goes as smoothly as possible on set. A little bit of planning ahead can save time and money in the long run, so read on for more details about preproduction planning for video shoots.

As technology continues to advance, marketers need to find new ways to reach their target audience. As we have discussed in past blog posts one of the most effective and popular strategies is creating video content. Video content can be used to tell a story and connect with viewers on a more personal level than traditional marketing tactics like print ads or radio commercials. But how do you make sure that your video content is engaging and relevant? Read on to gain a few tips on how to stay relevant through your video content:

Today, more than ever, people are hearing that videos are becoming the standard for engaging with your ideal clients. You may currently have a photo at the top of your website and you’re struggling with making the change. We’re here to help. We want to empower you to confidently make the switch to video in an effective way that will connect to your ideal clients the minute they land on your page. How long should a banner video be? What do you do at the end of the video? Never fear, because, we’ve got you covered! Let’s talk about website banner videos for your website.

Video footage is an invaluable tool when it comes to showcasing your brand effectively online. Whether it’s featuring products through creative placements or capturing client experiences, incorporating videos into your brand and marketing strategies can make all the difference when trying to stand out from competitors. Make sure that whatever videos you produce aligns with the vibe of who you are as a business so that viewers get an accurate representation of what they can expect from working with you!

Having video above the fold is one of the best ways to grab people attention and showcase your brand, letting your audience know exactly what service or product you offer. According to research from Wistia, viewers spend 2X more time watching video than they do reading text-based content! If you show what you do with video right away on your website, That means more engagement for you and more chances for conversions, because people will see what you want them to know in a few seconds.

Winter photography comes with its own unique challenges. One of the biggest is cold weather battery life. Cold weather can significantly reduce a camera battery’s lifespan by as much as 20% and even more if you’re shooting video. As a photographer, you will want to make sure you have enough extra batteries on hand to get through your shoot without running out of juice in the cold. You’ll also want to take extra steps we have listed below, to prevent other issues from happening to your camera and gear. Some of our favorite shoots have been winter sessions, so we’ve had our fair share of trial and error when shooting outdoors in the cold. Here are some tips to keep your camera batteries lasting longer when shooting in the winter cold temperatures.

We are loyal to different brands because of the story they told us about ourselves. We all love a good story! If you ask me what ads have stuck with me over the years, I can name them without hesitation. They were the ones that told a good story. A good story helps you reach your ideal clients in a way that creates brand loyalty.